Chanel planned to use Zaha Hadid's Mobile Art Pavilion to "accrue brand equity" by displaying artworks inside that were inspired by the label's 2.55 quilted, chain-strap handbag. But the worldwide tour of the pavilion (following it's installation in Central Park) was cancelled due to, of course, the economy.* Nancy Wu has designed the perfect recession alternative: a Chanel purse in 100% beef jerky. It's food, advertisement, art and luxury handbag all rolled into one--more chuck for your buck.
Before you go stocking your closets and pantries with Wu's "chewy couture," heed the words of the Beef Jerky Diet blogger:
"Eating nothing but jerky...can cause constipation...[and] it overloads you with sodium. Beef jerky can be good for you, but it can also be bad. But for that matter, ANY food in excessive quantities will pose risks and benefits, and it all varies on your body's tolerances. All I can say is to eat a bunch of jerky, and see if you die."
*Chanel is currently faced with the cost to store the pavilion--6,000 square feet of exhibition space that breaks down into 51 shipping containers. That kind of money could ostensibly keep several people employed in 2009.
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