Tim Etchells, Art Flavours (2008), video still. Photo: Tim Etchells.Art Flavours, a video project by artist Tim Etchells, involves the creation of new gelato flavors inspired by concepts and terms from contemporary art. Produced for Manifesta 7, the piece documents a meeting that Etchells organized between the Italian critic and curator Roberto Pinto and the ice-cream maker Osvaldo Castellari. Pinto was entrusted with summarizing art historical practice through four main categories: The Body, Memory, Spectacle and The Archive. Castellari's role was to translate the concepts into four flavors. In the conversation between the two men "the critic/curator attempts to convey the art historical themes to the ice-cream master, who for his own part grows more and more skeptical, anxious and daunted by the task ahead of him."
On view at Gasworks in a London through March 28.
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